TechCrunch

It was inevitable. Smartphone displays have gone from a standard 4 inches to ~5-inches in a short time, and the truth is that phones can only get so big before being too big. And so, as the tide ebbs and flows, so do smartphone design trends, and it would appear that “small” displays are so in.

Now, to be perfectly clear, I have no problem with big phones like the Galaxy S III and Galaxy Note II (and all the others). They are excellent phones, and other people (not myself) seem to enjoy their massive displays quite a bit. More power to you, big-handed friends!

But at the end of the day, here’s the truth of the matter. A big phone (> 4.5-inch display) may be uncomfortable to someone. A small phone (< 4.5-inch display) isn’t uncomfortable to anyone. And so, OEMs have the opportunity to increase brand…

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