Spotify is gearing up for a crack at the Japanese market, in what could open up a lucrative Asian opportunity for the music service.
paidContent understands the outfit is speaking with record labels about opening up shop in Japan around January.
Spotify and some of its peers amongst the new wave of unlimited musi subscription services have already had feet on the ground for some time in places like Tokyo, Hong Kong and Beijing to explore new opportunities in Asia-Pacific.
Such services are moving in to new countries in a rapid grab for consumers. If, versus the already-popular MP3 download sector, the subscription segment is relatively new in the west, in Japan it is positively virginal. This summer, Sony’s Music Unlimited launched in its owner’s backyard as only the country’s first legal subscription music service.
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