Facebook Gifts could make a lot of money on mobile by getting you to buy presents for friends, but birthdays were buried in Events and celebrations weren’t shown on mobile. So today Facebook for iOS and Android began displaying birthdays and celebrations atop the mobile news feed for users in the Gifts Beta, Facebook has confirmed.
Soon on iOS and today on Android you can click through these alerts to buy a Gift, earning Facebook a cut.
For now, the announcements of birthdays and celebrations like weddings, engagements, and pregnancies can only be seen on the news feed by people who are in the Gifts tests group, which includes press, people randomly admitted, and anyone who has received a Gift. As Gifts continues to roll out, more people will see these birthday alerts. Without them, there was essentially no mobile way to discover who to give Gifts to or be reminded…
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